Social media marketing connects businesses with billions of users through platforms like Facebook, Instagram, TikTok and ...

If 2024 was about experimenting with new formats and testing the AI waters, 2025 is the year social media marketing grew up. One announcement in particular – Unilever’s decision to direct half its ...

Social media never really stops, does it? One week, everyone’s obsessing over a brand-new reel layout, and the following week ...

With the rise of social media, the lines between professional reporting and casual commentating have blurred. It’s common to ...

The BBC published an official social media guide Thursday, codifying the "don't do anything stupid" rule media organizations generally hope their employees will follow. As we all know, free-wheeling ...

It is acceptable to extend and accept Facebook friend requests from sources, politicians and newsmakers if necessary for reporting purposes, and to follow them on Twitter. However, friending and ...