Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Social media has revolutionized the way businesses connect with their target audience. It ...

It’s about more than being “liked.” As a restaurant owner, you’ve probably heard from social media professionals that social platforms, and “likes,” are the Holy Grail when it comes to success. But ...

For B2C brands to stay relevant and meet audiences where they are, they must be up to date on developments in social media to ...

Microsoft (MSFT) has tapped into social media influencers to help market its Copilot chatbot to a wider array of consumers, according to Bloomberg. Although Microsoft has had success marketing Copilot ...

Not long ago, small businesses could count on social media to deliver reach and visibility without much effort. A few consistent posts, some audience engagement and a little luck with the algorithm ...

As a researcher in marketing, Sara Quach Thaichon works in a world where virtual social media influencers amass millions of ...

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Influencers have been used to good effect by companies such as Patagonia Provisions, who used chef Ali Hooke of “Tinned Fish ...

If you’ve been dragging your feet on social media or just randomly posting here and there without a real plan, 2025 might be the year it finally catches up to you. While you’ve been overthinking ...

Radford University marketing professor Gary Schirr is creating a social media marketing course for students this fall. Here is a press release from RU: Social media marketing is new, exciting and, ...

Organic reach on social media is dying, and small businesses that want real visibility now need to treat social as a paid channel. By budgeting consistently, focusing on high-ROI campaigns and pairing ...