Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Social media has revolutionized the way businesses connect with their target audience. It ...

For B2C brands to stay relevant and meet audiences where they are, they must be up to date on developments in social media to ...

It’s about more than being “liked.” As a restaurant owner, you’ve probably heard from social media professionals that social platforms, and “likes,” are the Holy Grail when it comes to success. But ...

Microsoft (MSFT) has tapped into social media influencers to help market its Copilot chatbot to a wider array of consumers, according to Bloomberg. Although Microsoft has had success marketing Copilot ...

As a researcher in marketing, Sara Quach Thaichon works in a world where virtual social media influencers amass millions of ...

Influencers have been used to good effect by companies such as Patagonia Provisions, who used chef Ali Hooke of “Tinned Fish ...

Radford University marketing professor Gary Schirr is creating a social media marketing course for students this fall. Here is a press release from RU: Social media marketing is new, exciting and, ...

A Welsh-founded creative agency is gaining international attention after being shortlisted for several major global awards.: Newport entrepreneur Charlotte Laing’s agency, The Content Emporium, has ...