OK, real talk. Bras can be expensive and, for an everyday item that’s offered in hundreds of variations and price points, the urgency to restock your drawer isn’t always at an all-time high — until ...

A bad bra can wreck your day. There's nothing worse than splurging on a $70 bra only to have it fit poorly or poke you in the side with an uncomfortable underwire. Thankfully, Black Friday is right ...

Shoppers Say: "I am the queen of underwire bras. I can’t live without them as I need the support for my 36DD chest. Until now, I have never found a non-underwire bra that I’m happy with. Usually they ...

All bras — wireless, v-neck, bralettes, lacy — are $29 at Soma right now. This sale only happens a few times a year, so if you're a Soma fan or just intrigued by the brand's offerings, it's the time ...

Get ready to refresh your lingerie drawer with the return of Soma's highly anticipated $29 bra sale, running now through Monday, May 19! This limited-time event only happens a few times a year and it ...

Soma is bringing Bluetooth to the bra world. The Somainnofit bra is designed to help women determine their actual bra size, simply by slipping it on. It's a black, sports-bra-style garment with four ...

What: Soma has released new additions within its signature Enbliss bra line, just in time for spring. The collection features a vast selection of bra silhouettes with a streamlined fit and minimal ...

Soma is expanding its bra donation program in recognition of Earth Day. The Chico’s-owned intimate apparel brand is relaunching the program that has been reducing waste for more than a decade. What ...

When four PureWow editors reviewed Soma’s Vanishing Unlined Perfect Coverage bra and swore it was the comfiest (and smoothest) they’ve ever worn, I was immediately intrigued.

3 Review Roundup: STEPHEN SONDHEIM'S OLD FRIENDS Opens On Broadway Soma Intimates announced its next Giving is Beautiful Soma Bra Donation. The nationwide charitable initiative to collect bras for ...