OK, real talk. Bras can be expensive and, for an everyday item that’s offered in hundreds of variations and price points, the urgency to restock your drawer isn’t always at an all-time high — until ...

A bad bra can wreck your day. There's nothing worse than splurging on a $70 bra only to have it fit poorly or poke you in the side with an uncomfortable underwire. Thankfully, Black Friday is right ...

When four PureWow editors reviewed Soma’s Vanishing Unlined Perfect Coverage bra and swore it was the comfiest (and smoothest) they’ve ever worn, I was immediately intrigued.

All bras — wireless, v-neck, bralettes, lacy — are $29 at Soma right now. This sale only happens a few times a year, so if you're a Soma fan or just intrigued by the brand's offerings, it's the time ...

What: Soma has released new additions within its signature Enbliss bra line, just in time for spring. The collection features a vast selection of bra silhouettes with a streamlined fit and minimal ...

According to the staff at Soma Intimates, thanks in part to the help of Make a Difference, the store has been able to spread the word about its campaign to collect bras to help women in need, ...

Intimates brand creates new solutions with 360 degrees of front, back and side-smoothing comfort for a look designed to disappear FORT MYERS, Fla., Feb. 25, 2020 /PRNewswire/ -- On February 26, ...

Shoppers Say: "I am the queen of underwire bras. I can’t live without them as I need the support for my 36DD chest. Until now, I have never found a non-underwire bra that I’m happy with. Usually they ...

Soma is bringing Bluetooth to the bra world. The Somainnofit bra is designed to help women determine their actual bra size, simply by slipping it on. It's a black, sports-bra-style garment with four ...

Soma is expanding its bra donation program in recognition of Earth Day. The Chico’s-owned intimate apparel brand is relaunching the program that has been reducing waste for more than a decade. What ...

Soma Intimates is kicking off its national charitable effort of collecting bras and donations for women affected by domestic violence. The bi-annual initiative -- which has collected 885,000 bras in ...