OK, real talk. Bras can be expensive and, for an everyday item that’s offered in hundreds of variations and price points, the urgency to restock your drawer isn’t always at an all-time high — until ...

Soma is bringing Bluetooth to the bra world. The Somainnofit bra is designed to help women determine their actual bra size, simply by slipping it on. It's a black, sports-bra-style garment with four ...

"SOMAINNOFIT" involves a proprietary app that connects via Bluetooth to the SOMAINNOFIT bra. As with Like A Glove's fit leggings, the app-plus-bra tech captures and records key body measurements, then ...

Keeping a wireless bra on hand for last-minute formal events is a must. This Enbliss bra offers full-coverage contour cups and what Soma calls ‘stay-put technology.’ The removable straps can also be ...

Finding the right bra size can be an arduous process, and the vast majority of women aren't wearing the size they should. But Soma is looking to make it slightly less awful to track down the right bra ...

Read the original article on Purewow. “I'm not joking, this might be the softest bra I've ever owned. The material feels like silk, which made it super comfortable to wear for a long period of time,” ...

Shoppers Say: "I am the queen of underwire bras. I can’t live without them as I need the support for my 36DD chest. Until now, I have never found a non-underwire bra that I’m happy with. Usually they ...

A bad bra can wreck your day. There's nothing worse than splurging on a $70 bra only to have it fit poorly or poke you in the side with an uncomfortable underwire. Thankfully, Black Friday is right ...

Victoria’s Secret, Walmart and Target control roughly half of the $13 billion intimates market. About another 30 percent of industry sales go to Macy’s, Kohl’s, JCPenney, Nordstrom and Saks Fifth ...

New research suggests that highly supportive sports bras may put pressure on your spine while you exercise. Sports bras that are too restrictive could overwork back muscles and limit breathing.