Read the original article on Purewow. Yep, you read that right—this supportive plunge bra with a pretty lace trim is marked down to just *$15* right now. And after you hear what reviewers have to say, ...

OK, real talk. Bras can be expensive and, for an everyday item that’s offered in hundreds of variations and price points, the urgency to restock your drawer isn’t always at an all-time high — until ...

If you've been putting off bra shopping, we get it. Comfortable, high-quality bras are surprisingly expensive. Restocking your drawer isn't the most exciting thing in the world . . . that is, unless, ...

All bras — wireless, v-neck, bralettes, lacy — are between $25 and $29 at Soma right now. This sale only happens a few times a year, so if you're a Soma fan or just intrigued by the brand's offerings, ...

"SOMAINNOFIT" involves a proprietary app that connects via Bluetooth to the SOMAINNOFIT bra. As with Like A Glove's fit leggings, the app-plus-bra tech captures and records key body measurements, then ...

If you're an active gal, you know that a sports bra can make or break a workout. High-intensity activities like running, jumping rope, spinning and HIIT require ample support, whereas low to ...

Soma is bringing Bluetooth to the bra world. The Somainnofit bra is designed to help women determine their actual bra size, simply by slipping it on. It's a black, sports-bra-style garment with four ...