ESTERO, Fla. — Bra fittings are complicated. That’s because women’s breasts are all different. Add to the noise the many measuring options — in-store, online apps and video conferencing, to name a few ...

01/15/2019 — Bra shopping is one of our least favorite tasks: They’re expensive, it’s hard to figure out what size you need, and you often end up with one bra that works pretty well and a bunch of ...

Victoria’s Secret, Walmart and Target control roughly half of the $13 billion intimates market. About another 30 percent of industry sales go to Macy’s, Kohl’s, JCPenney, Nordstrom and Saks Fifth ...

Finding a bra with the correct fit is never as easy as you'd hope. Underwear company Soma is working to provide the solution with a new $59 smart bra unveiled at CES 2019. The system, called the Soma ...

Inventory visibility is a necessity for retailers that want to keep track of the amount of products that have sold, as well as how many items are on the sales floor and in the back of the store. RFID ...

AN INCREDIBLE new smart bra measures your boobs to help you pick out underwear that perfectly fits your bust. The £50 Soma Innofit is packed with tiny sensors that take measurements beyond the simple ...