Read the original article on Purewow. “I'm not joking, this might be the softest bra I've ever owned. The material feels like silk, which made it super comfortable to wear for a long period of time,” ...

OK, real talk. Bras can be expensive and, for an everyday item that’s offered in hundreds of variations and price points, the urgency to restock your drawer isn’t always at an all-time high — until ...

Shoppers Say: "I am the queen of underwire bras. I can’t live without them as I need the support for my 36DD chest. Until now, I have never found a non-underwire bra that I’m happy with. Usually they ...

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AN INCREDIBLE new smart bra measures your boobs to help you pick out underwear that perfectly fits your bust. The £50 Soma Innofit is packed with tiny sensors that take measurements beyond the simple ...

Victoria’s Secret, Walmart and Target control roughly half of the $13 billion intimates market. About another 30 percent of industry sales go to Macy’s, Kohl’s, JCPenney, Nordstrom and Saks Fifth ...

Soma Is Having a Major BOGO Sale on All of Their Best Bras Right Now Please enter a name. Please enter a valid email. Please enter a phone number. Please enter a message. Send the Tip! Us Weekly has ...

The Soma Innofit uses tiny sensors to pick out the bra that fits you best AN INCREDIBLE new smart bra measures your boobs to help you pick out underwear that perfectly fits your bust. The £50 Soma ...