Brands shouldn’t start imitating sports teams but they do need to understand how fandom makes them so powerful, writes Sarah ...

WEST PALM BEACH, FL / ACCESS Newswire / November 20, 2025 / USPA Global today announced that U.S. Polo Assn., the official ...

NBC Sports Network and USA Sports are back in new forms. The post NBC Sports, Versant Bring Back Old Sports Media Brands ...

The new division will present more than 10,000 hours of event, studio, and original sports programming across USA Network, ...

For brands looking to connect with Gen Z, new research from Parity shows a meaningful pathway -- women’s sports. The report ...

In business, growth is a continuous game. Where is the blue sky? Where is the next opportunity to put points on the board?

For years, brands’ default narrative for women’s soccer marketing was great stories, inspiring athletes, but commercially unproven. Sponsors stayed conservative, sticking with the NFL, NBA, MLB and ...

Bonneville International is uniting its sports coverage across five major markets under the Bonneville Sports Network.

Revlon Consumer Products LLC today announced a new global fragrance licensing agreement with Authentic Brands Group's Champion, the iconic American sportswear brand. This agreement expands Revlon's ...

Subscription TV company Sky Sports has scrapped its new TikTok account targeting female sports fans after just three days, after the style and tone of its videos faced backlash.

A deal with Champion’s owner, Authentic Brands Group, will see Revlon release a line of fragrances in 2027, tapping the ...

Jordan Brand is expanding its NIL roster. Four college basketball stars have signed NIL deals with the company. Duke freshmen ...