Pepsico, which acquired the energy drink for $3.85 billion in 2020, is hoping refreshed branding will help the sluggish brand gain market share—and in a competitive and increasingly crowded energy ...

With the popularity wellness-oriented energy drinks currently booming, one energy drink brand is currently seeing unprecedented levels of success: Prime Hydration. In fact, it’s become so successful ...

The Rockstar Energy Drink Mashup Fans Need to Try This Summer originally appeared on Parade. Move over, dirty sodas; we may have just discovered what could be this summer's coolest energy-boosting ...

After yanking back a 16-ounce can of sugary, guarana-infused Rockstar, whatcha gonna listen to? Sufjan Stevens? The Decemberists? Negatory, bro-ham! You’ll want exactly what this ...