The brand’s style quiz will guide you through different ensembles and you basically just choose if it’s your style or not. This will help add some personalization to the outfits that are recommended ...

At its founding a decade ago, Stitch Fix's disruptive idea was to leverage data plus human stylists to provide customers with curated boxes or "fixes," eliminating the hassle of clothes shopping at ...

The value proposition behind Stitch Fix (NASDAQ: SFIX) has always been straightforward. The company aims to revolutionize the way we buy clothes using data science to optimize selection based on style ...

Anyone doubting Stitch Fix's continued ability to dazzle its customers should look at its most recent earnings. Not only did the company blast past forecasts, it also announced a major step-change to ...

Stitch Fix said it would be doubling down on its direct-buy offerings. Called Freestyle, these services rely more on algorithmic recommendations than on stylists. The company said AI and stylists will ...

Freestyle has the potential to be Stitch Fix's biggest sales driver. It strengthens brand partnerships and drives increased user engagement. Management expects the initial impact growth to be modest ...

After graduating college in 2021, it became apparent that my wardrobe was in dire need of help. I had spent the 12 years prior in a school uniform and only owned a handful of t-shirts from college ...