Apple is adding more App Store search ads in 2026, expanding inventory while keeping placements strictly based on relevance rather than higher bids.

Currently, there is a single ad spot at the top of search results in the App Store. For example, if you search for “Facebook,” you might see an ad at the top of the results for TikTok. This is because ...

Apple is preparing to show more paid placements inside App Store search results, promising that the extra inventory will still feel “relevant” to what people are trying to find. The expansion raises ...

Ads may appear at the top of App Store search results or in additional positions lower on the page, with advertisers unable ...

Apple will expand App Store search ads in 2026, adding multiple placements to boost visibility and drive app downloads for developers and advertisers.

Apple will add more ads across App Store search results from 2026, expanding visibility for developers while keeping search central.

Apple has confirmed plans to increase advertising placements within App Store search results, providing more visibility for app developers and advertisers from next year.

The change will roll out next year to "expand opportunities" for advertisers. Apple said that all apps appearing in sponsored placements will be relevant to a ...

Apple has announced that it will start displaying more ads in the App Store’s search results beginning in 2026, with the stated goal ...