This course is essential for understanding the difference between tactical campaign plans and strategic communication plans, and how to apply data insights to each stage of the communication planning ...

Bedrock Healthcare Communications MD Marie Little talks through the ARISE process and the clarity it brings to clients. We believe that the most impactful medical education experiences start with a ...

The days of a communication-team being a nice to have, or something to invest in if business is going well, are over. Bottom line is this: strong, strategic communication and business success go ...

Examine the theory and practice of strategic communication. In this course, you’ll create a strategic communication plan designed to drive organizational goals. Through case studies and hands-on work, ...

Small organizations with two - or even 20 - employees have fairly simple internal communication needs. Information might easily be shared through informal conversations, email or weekly staff meetings ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Lately, I’ve observed an upward trend in roles titled “strategic communications director” ...

First, it’s helpful to provide the definition of a strategic plan. A strategic plan is a guiding, visionary document highlighting the specific goals and actions that differentiate an organization and ...

In today’s competitive landscape, mastering the art of strategic communication has become important for any company that wants to excel and a must-have skill for that company that aspires to be the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Strategic planning is integral to the success of every nonprofit organization. These plans ...

The undergraduate degree in strategic communication at CMDI is designed for students interested in advertising, public relations and media design. Through a design-thinking process grounded in ...