How does a strategic marketing operations (MO) organization act within and across a company? The reality is that other stakeholders may be oblivious to the potential MO brings to the business. Old ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. In the fast-paced and ...

In this ever-changing economy, developing products and expecting customers to buy them is not enough. You must have a strategy to attract the right audience by creating unique value and using the ...

The brands that will truly lead aren’t the fastest adopters of AI; they’re the ones that use it with intention, guided by ...

“Strategic Marketing for Your Farm’s Future” addresses the marketing and production risks associated with commodity marketing and niche marketing to increase farm income. Stress, frustrations, and ...

The startups that are thriving in the digital marketing space are not following outdated playbooks—they are inventing new ...

Learn how to create a sustainable small business marketing plan that earns new customers and grows your revenue for years to come. Earning new customers is vital to the growth of any small business, ...

Three health system marketing executives detail their strategies that led to a return on investment and successful service to their patients. Consumer wants and needs are everchanging, and that's why ...

What makes a strategic plan “strategic”? This question was at the heart of a 2020-21 study that my RHB colleague Aimee Hosemann and I led -- with the research assistance of Connor LaGrange, graduate ...

Multichannel marketing remains a key to campaign success. However, as consumers’ attention continues to fracture, knowing which channels to utilize has grown increasingly complicated. Creating an ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

EverCommerce Inc. has announced that it is exploring strategic alternatives for its Marketing Technology solutions, which are designed to assist service-based small businesses in promoting their ...