How does a strategic marketing operations (MO) organization act within and across a company? The reality is that other stakeholders may be oblivious to the potential MO brings to the business. Old ...

In this ever-changing economy, developing products and expecting customers to buy them is not enough. You must have a strategy to attract the right audience by creating unique value and using the ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. In the fast-paced and ...

“Strategic Marketing for Your Farm’s Future” addresses the marketing and production risks associated with commodity marketing and niche marketing to increase farm income. Stress, frustrations, and ...

Image by Gerd Altmann from Pixaby. Marketing for Relevance, Resilience & Revenue in a Hard Year for Hospitals As 2026 unfolds ...

Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and midsized B2B tech firms. Expanding into a new region, industry or customer segment.

Three health system marketing executives detail their strategies that led to a return on investment and successful service to their patients. Consumer wants and needs are everchanging, and that's why ...

The 6Ps lift marketing out of its narrow commercial lane and place it in a broader human, social, and planetary context. In ...

SMPs consists of many different building blocks, all of which come together to make up the bigger picture. Once the bigger picture is clear and goals are set, the SMP serves as a blueprint to devise a ...

After graduating from Western Kentucky University in Bowling Green, Todd Strause, a Louisville native, began his career in the marketing solutions industry, a line of work he is incredibly passionate ...

SEO ROI Rechner has introduced a comprehensive calculator designed to help businesses estimate the profitability and return on investment of their search engine optimization strategies. The tool ...

Camelot Strategic Marketing and Media CEO Sam Bloom (center) is pictured alongside his chief marketing office Alex Richter (right) and president Ben Cooper at their Dallas offices on Sept. 1. The ...