In order to compete with other businesses, including those much bigger than them, small businesses must have effective business plans in place. These business plans have several components, including ...

A small-business owner and his team prepare a strategic marketing plan on an annual basis. The plan describes the actions they intend to take to accomplish the company's goals, such as increased ...

“Strategic Marketing for Your Farm’s Future” addresses the marketing and production risks associated with commodity marketing and niche marketing to increase farm income. Stress, frustrations, and ...

How does a strategic marketing operations (MO) organization act within and across a company? The reality is that other stakeholders may be oblivious to the potential MO brings to the business. Old ...

Three health system marketing executives detail their strategies that led to a return on investment and successful service to their patients. Consumer wants and needs are everchanging, and that's why ...

In the world of B2B, marketing is increasingly becoming the main driver for attracting a significant portion of a company's clientele. This shift has been accelerated by global digitalization and then ...

Marketing leaders don’t need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut what doesn’t. Strategy over activity. High-output marketing often hides a ...

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Every day, you open your eyes to find your company joining thousands of others vying immediately for a human’s attention. And if those humans are your customers, they’re being hit just as hard by that ...