Financial firms are in the midst of planning their 2024 marketing and sales strategies and are grappling with an increasing amount of new marketing technologies, engagement approaches and marketplace ...

The marketing FY plan work by linking planning to growth priorities, data to conversion visibility, and execution to campaign ...

Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing ...

In my last post we discussed the importance of a marketing strategy. It is your overall longterm plan that helps your company sustain a competitive advantage by understanding the needs and wants of ...

All of the challenges presented by 2020 have made it difficult for many businesses to effectively plan their marketing strategies for 2021. Even though 2021 already appears to be on track to be as ...

Social media marketing connects businesses with billions of users through platforms like Facebook, Instagram, TikTok and ...

If you want to gain new customers and increase your revenue, you need to have a strong e-commerce marketing strategy. A targeted marketing strategy will help you attract the right kinds of customers ...

In the end, it isn't about the size of the marketing team—it's about the strength of its structure and the clarity of its purpose.

To increase sales, one of the savviest moves Black-owned small businesses can make is to develop a strategic marketing plan. To increase sales, one of the savviest moves Black-owned small businesses ...

Sales and marketing teams in financial services have traditionally worked in their group silos focusing on separate issues. These kinds of activities would tend to reflect a focus on tactics rather ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

January reports indicate where marketers plan to focus their 2021 strategies, but which is the right path for your business? What now? Marketing leaders currently face that very question for 2021 ...