Market research surveys are used to gather information about customers or potential customers for your company. These surveys can help you to make the most profitable decisions about marketing, ...

Wondering how many people in the United States have a smartphone? If you poll 20 people on the street, your survey won’t be representative of the entire American population. But if you just want to ...

Perhaps the most important part of the survey process is the creation of questions that accurately measure the opinions, experiences and behaviors of the public. Accurate random sampling will be ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Sumit Aneja Online ...

The U.S. Census Bureau is requesting $10 million to study the best way to ask about sexual orientation and gender identity, aiming to gather better data on the nation’s LGBTQ population. Here are some ...

Until earlier this year, Professor Ryan was a member of the Methodology Advisory Committee for the Australian Bureau of Statistics. She receives funding from the Bill and Melinda Gates Foundation, the ...

Targeting matters most. Surveying the wrong audience can lead to misleading data and poor decisions, even if the questions themselves are solid. Weighting shapes reality. Overrepresenting certain ...

The National Sample Survey, under the Ministry of Statistics and Programme Implementation, has been conducting large-scale sample surveys on All-India basis since the 1950s. These surveys are the most ...