Survey research is an important form of scientific inquiry1 that merits rigorous design and analysis.2 The aim of a survey is to gather reliable and unbiased data from a representative sample of ...

Data from mixed-mode questions are hard, if not impossible, to interpret accurately. The first part of this article will give an example of a mixed-mode question and an analysis of how to interpret ...

Current thinking and writing on the subject of designing surveys to make the questions most conducive to accurate, useful answers and better quality data. To make accurate measurements in market ...

Focusing on customers is critical to any business and, oftentimes, a manager’s compensation is based on improving customer satisfaction. But how do you make sure that you are truly measuring ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. Pew Research Center sometimes employs cognitive interviewing to help improve ...

In Consumer Reports’ labs, we design tests that identify which products are the best at what they do. But to find out which ones are also the most reliable and make customers the happiest, we rely on ...