The history of technology repeatedly demonstrates that first-order innovations spawn significant second-order effects – indirect consequences that profoundly shape our world. When the automobile was ...
Who bought what and why this year? Here’s a (mostly) comprehensive list of all the notable ad tech, agency and digital ...
CTV investment accelerates as measurement and AI evolve. CTV remains a true lean-back, highly engaged environment, but it’s under-monetized relative to time spent. In 2026, that gap in spend will ...
Know how blockchain technology is transforming the digital world and the future of advertising. Learn how it combats ad fraud ...
NEW YORK—Ad spend in the creator economy has more than doubled since 2021 from $13.9B to $29.5B in 2024 and that amount is projected to reach $37 billion in 2025 — a 26% increase year-over-year and ...
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