II. TRADEMARK BASICS A band does not have to register its trademark with the USPTO in order to own the mark. United States common law holds that the first person or business to use the mark in ...

At times, corporate stakeholders may consider IP due diligence as slowing down business instead of creating and preserving value. However, proactive trademark portfolio development and management can ...

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Here, we break down the basics behind trademark law, take a look a how to define who owns a trademark, trademark licensing, how one infringes on a trademark, and other important things to keep in mind ...

Every business offers a product or service, and many people are interested in obtaining trademark protection for their brands. When selecting a new business product name or commencing the trademark ...

Trademark law has seen substantial developments in 2019 and 2020, with four major cases in the United States and Europe rising to the top. The U.S. Supreme Court (SCOTUS) issued two of those decisions ...

From a legal standpoint, a trademark that has no relation to the product or services offered will be the strongest type of mark. For example, trademarks such as “Google” for a search engine, “eBay” ...