In an effort to combat the hold that online travel agencies have on the hotel market, Trivago is focusing on building a capability for direct access between hotels and travelers. “What has happened ...

Trivago is changing its brand marketing approach to abolish the Mr. and Ms. Trivago cult of personality. Instead Trivago is trying to establish deep emotional connections with viewers. TV will still ...

Photo Credit: The Trivago website boasts, 'We know everything about hotels.' Now it is turning to independent hotels and telling them we know a lot about building websites and using marketing tools so ...

(Reuters) - Hotel-search company Trivago NV is looking to increase the share of its business that comes from independent hotels and alternative types of accommodation at a time when its two dominant ...

Trivago has acquired Weekend.com, a Germany-based startup -- and online travel agency -- targeting travelers who are looking for short breaks. Specific terms of deal -- a 100% share takeover -- have ...

Trivago was found guilty in 2020 for telling consumers it would show them the cheapest rates, when it actually ranked hotels by factoring in which advertisers paid the highest per-click fee. The ...

Brands that run advanced analytics in-house know they aren’t just owning campaign measurement – they’ll have to mine data from scores, if not hundreds, of vendors, publishers and partners. Trivago’s ...

Three out of four of Trivago’s top leaders—including CEO Johannes Thomas (second from left), CMO Jasmine Ezz, and CFO Wolf Schmuhl (right)—were all once interns. Now they’re trying to bring the ...

he company, which made its public debut in 2016, allows customers to search through hotel deals aggregated across a variety of online travel agencies. (Representation image) Hotel-search company ...