Google Ads is a platform where you pay to display business ads potential customers will see when they search for relevant ...

Ad headlines are one of the foundational building blocks of your campaign. These tiny bits of text create a first impression for your target customer, and play a real role in convincing them to click ...

You’ve probably played around with Demographics in your Google Ads campaigns, but have you experimented with Detailed Demographics? This audience targeting technique is a powerful tool for reaching ...

AI Max now appears as a distinct search match type in reporting dashboards, giving marketers a new layer of visibility into performance data that previously lived in a black box. How to find it. Users ...

Google-engaged audiences demonstrate where Google-owned traffic delivers higher match rates, stronger remarketing performance ...

After the search giant welcomed more ads from small rivals like Ask.com, Google ad costs for some nonprofits ballooned. By Nico Grant Nico Grant reports on Google and its related companies from San ...

There have been a number of threads on LinkedIn over the past week about how poorly Google Ads AI Max is performing compared to other match types. The conversions or conversion value is greatly below ...

Google was spotted showing a "Campaign Type" selection option in the Google Ads Channel Performance report attributes section. This showed up for some advertisers, without Google announcing it. This ...