3 Different Types of Customers Brands Should Target Now

Here are the three most important categories of modern shoppers—crucial to understanding consumer needs and successfully ...
Houston Chronicle

What Are the Five Types of Customer Segmentation?

Customer segmentation refers to the division of the customer base into specific types according to purchasing behavior patterns. Understanding the various types of customers that you may encounter ...
Harvard Business Review

The 3 Types of Customers Who Buy Smart Products—and How to Market to Them

A decade after Samsung’s Family Hub Refrigerator symbolized the smart home revolution, “smartness” alone no longer sells. Although the smart home products industry is projected to hit $537 billion by ...
Forbes

The Seven Types Of Neglected Customers (Two You Know And Five You Don’t)

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. With continued shipping delays and staffing issues, the ability for companies to actually ...
Business Insider

An early investor in Pinterest and Uber who sold a company for $150 million says there's a specific order in which early startups need to target customers

Every time Scott Belsky, Contributor publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to receive ...
Tri-City Herald

Pasco High grad categorizes types of customers that can ruin service

Kris Watkins remembers being stuck in line behind someone who used pennies to pay for their groceries. What the president of the Tri-Cities Visitor & Convention Bureau experienced more than 25 years ...