Miele’s vision was to increase both brand awareness and sales of their high quality appliances in the UK. They were already using PPC advertising to great effect in other countries and wanted to do ...

UK yellow pages publisher and local search purveyor, Yell.com announced that it launched PPC ads on its site as well as targeted banner inventory. Yell owns U.S. yellow pages publisher Yellow Book USA ...

PPC optimizations are critical to improve your paid search advertising campaigns’ performance. Before we get into our top tips, what exactly is PPC optimization? After paid search campaigns are ...

Much of it has to do with your ad text. Writing great copy for PPC ads is trickier than it might seem at first. Platforms like Google Ads give you a limited amount of space to catch a searcher’s eye, ...