That pair of scuffed running shoes you wear to the gym may not look like much, but they represent a battleground between a sports apparel upstart and the industry Goliath over a newly minted market.

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If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Everyone’s trying to stay active these days, and with the ...

Along with companies like Hoka and On, Under Armour is part of a “new” wave of running shoe brands that launched in the past few decades. Founded by University of Maryland football player Kevin Plank ...