Custom key performance indicators (KPIs) can be useful in figuring out what works and what doesn't when it comes to your marketing statistics. With more and more companies relying on marketing ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. A version of this article first appeared on EideBailly.com ...

The Law Firm Growth Quiz is based on two factors — scalability and market presence. Based on your answers, we can measure the efficiency of the processes used to manage your business and the ...

As every communications leader knows, there are countless ways to interpret data. Sometimes, tweaking how you’re approaching stated success metrics can reveal a different perspective, either allowing ...

In the competitive world of business, understanding and leveraging Key Performance Indicators (KPIs) is essential for ...

Having a practice valuation conducted for your RIA can be one of the most important things you can ever do. It’s so important, in fact, that InvestmentNews is hosting its next RIA Lab on the topic.

With business responsibilities continually shifting, CFOs have never worked harder. Especially considering Covid-19, the goals and metrics associated with a CFO’s position have evolved substantially, ...

Compared to Universal Analytics (UA), Google Analytics 4 (GA4) offers a more flexible, event-focused approach to tracking user behavior and greater granularity. Events can be compared to individual ...