— Products are chosen independently by our editors. Purchases made through our links may earn us a commission. Any person who wears a bra knows that the best part of the day is taking the said bra off ...

Wacoal has been designing bras for more than 70 years, with plenty of fans who’ve been shopping there for just as long.The brand has always been proactive about adopting new technologies and materials ...

Purchasing a bra can be a highly personal and potentially stressful experience. Even if you’ve been wearing bras forever it can be difficult to find the exact style and support you’re looking for.

Wacoal, an intimates brand, on Tuesday launched its mybraFit app, which uses AI technology to assess customers' bra sizes and recommend Wacoal bras based on their needs. The company also released ...

Finding a bra that fits perfectly is a complicated task. Sizing varies wildly by brand and measurement systems aren’t the same in every country. Even if you do know your band and cup size (both of ...

Wacoal is taking a second look at what it means to be inclusive in the intimates industry. Last week, Wacoal revealed its latest collection, Shape Revelation, a “first-of-its-kind” variety of bras and ...

The Wacoal Awareness Underwire Bra is on sale at Nordstrom starting at $50. When it comes to finding a comfortable everyday bra, it can often feel like searching for a needle in a haystack. Luckily, ...

We independently evaluate all of our recommendations. If you click on links we provide, we may receive compensation. And the popular Thirdlove bra Mia Huelsbeck is a writer with over five years of ...