Jack Hawksworth and Ben Barnicoat appear set to be reunited in the No. 14 Vasser Sullivan Lexus RC F GT3 next year in the ...

A total of 38 cars are expected for this weekend’s IMSA WeatherTech SportsCar Championship test, to be held at Daytona ...

Daytona Beach, Fla. (Jan. 25, 2022) – WeatherTech Racing’s three entries are ready for the 60th running of the WeatherTech SportsCar Championship Rolex 24 At Daytona to run Jan. 29-30 at Daytona ...

The third and final day of the IMSA-sanctioned November test for GT class competitors at Daytona International Speedway ...

It might be best known for its range of car mats and truck liners, but WeatherTech offers a much wider lineup of useful products than many buyers might think. These products cover a huge range of uses ...

The 2025 IndyCar season is beyond the American open wheel racing series drivers, who are now looking ahead to the 2026 season ...

Many gearheads swear that American company WeatherTech is the pinnacle interior protection, particularly the company’s famous FloorLiners. But thrifty consumers are wondering how much better these are ...

TROIS-RIVIERES, QC – Three-time NASCAR Canada Series champion Louis-Philippe Dumoulin has been supported by WeatherTech Canada for 13 years in his pursuit of victories and titles in the Canadian ...

The ads are out in force once again for Super Bowl LIX, hocking all manner of products from tech to cars. In the case of one particular Super Bowl ad, it's not the cars themselves that are being sold, ...

MONTEREY, Calif., June 13, 2023—The Monterey County Board of Supervisors today unanimously approved a five-year extension for WeatherTech® to continue as naming rights partner of WeatherTech Raceway ...

WeatherTech will serve as the primary sponsor for the Trackhouse by TF Sport Chevrolet Corvette Z06 GT3.R driven by an all-star driver lineup when it competes in this month’s Rolex 24 at Daytona.

Forbes contributors publish independent expert analyses and insights. I am grounded in autos but range broadly. WeatherTech has flooded Americans with high-impact advertising of its premium automotive ...