You wouldn’t hire a new salesperson, train him, give him a customer route and never check in with him, yet that’s exactly what companies do when they set up Websites without analytics. Defined as the ...

Web analytics can provide an insight into the performance of a website. Many Web hosting packages include Web analytics tools. Free services such as Google Analytics, which can be used in any site, ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

As an online marketing strategist, I continually come across business owners who rave about the number of visitors coming to their website. The irony is that website traffic alone doesn't generate ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

LONDON--(BUSINESS WIRE)--Quantzig, a leading analytics advisory firm that delivers customized analytics solutions, has announced the completion of its free resource on the key reasons why businesses ...

Business analytics is the not-so-secret sauce that helps businesses be successful. Business analytics can be used by companies in any industry to transform data into insights that help them solve ...

Part 1 of this series explores the technologies behind analyzing customer behaviors. Part 2 looks into the tools of business intelligence and Web analytics. Business “intuition,” popular in the days ...

After acquiring a Web analytics company, Yahoo began giving website owners the ability to become more successful by analyzing traffic that flows through their websites. Yahoo Analytics can monitor ...

The clickthroughs of Web analytics are certainly clicking these days — in more ways than one. In a press release from Coremetrics, the company says that the acquisition would "expand IBM's business ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

Yahoo continues to make moves as Microsoft tries to acquire the company. Today it announced an agreement to purchase substantially all of the assets of Tensa Kft, more commonly known as IndexTools.