The recently published 2025 Website Analytics Emotional Footprint report from global IT research and advisory firm Info-Tech Research Group highlights the top solutions that help organizations enhance ...

Overture Services is polishing up its tool for tracking the success of ad campaigns, a product that could eventually be used to evaluate the success of advertising on competing services, including ...

As owners of the venerable Kelley Blue Book car-pricing manual, the company employs Web data analysts who spend months determining how visitors navigate its Web site before recommending new tools and ...

Major upgrade to Google's Urchin Web analytics server software is almost three years late and customers worry that may mean it will be discontinued A major upgrade to Google’s Urchin Web analytics ...