When considering the different web analytics tools that your business requires, the plethora of available options can be overwhelming for businesses that may not understand how to use them. And that’s ...

Editor's note: This piece was updated with new information and data May 23, 2025. It was originally published April 12, 2024. With the rise of AI, marketers are facing a plethora of choices for AI ...

Big data analytics tools have become indispensable, as they offer the insights necessary for organizations to make informed decisions, understand market trends and drive innovation. These platforms ...

AI market forecasting uses predictive analytics and strategic planning tools to anticipate demand shifts, optimize decisions, ...

Best all-in-one HR solution: ADP Workforce Now Best comprehensive data integration: Crunchr People Analytics Best for employee engagement: Qualtrics People Analytics Best free plan option: DreamTeam ...

SMBs was just beginning. As a pioneer in the SaaS industry, Salesforce provided businesses with a platform that constantly monitored and recorded employee actions and tracked KPIs. The vast amount of ...

Have you ever been prospecting and wished you could read minds to know exactly who’s ready to sell? While telepathy isn’t an option, predictive analytics will get you pretty close. Predictive ...

Who your audience is. What content and tone of voice they resonate with. What you’re doing wrong in your social media marketing. And, hopefully, what you’re doing right. However, collecting data, ...