Google’s new “Original Conversion Value” metric gives advertisers long-needed clarity by revealing the true, unadjusted ...

G oogle Ads coach Jyll Saskin Gales spent 24 hours testing Google’s new “agentic” Ads Advisor — an experimental AI assistant ...

Google Ads, powered by Gemini AI, has cut incorrect advertiser suspensions by over 80% and now resolves 99% of appeals within ...

Google has proposed major changes to its business practices to address an EU antitrust case targeting its ad-tech operations.

Learn how Google Ads custom segments target people by recent searches and site visits so you reach the right audience more ...

Google announced Ads Advisor and Analytics Advisor, built on Gemini, rolling out to all English-language Google Ads and ...

Google recently updated its advertising policy on gambling and games to reclassify sweepstakes casino as an example of games ...

A final plea by Alphabet's Google to avoid a breakup of its advertising technology business in a U.S. court has been moved to ...

The company put forward proposals to change how its ad tech business works in the EU, but stopped short of offering to sell ...

Google has offered to tweak its ad tech products to settle a European Union order after a near-€3 billion ($3.4 billion) ...