Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Is B2B lead generation feeling like a one-sided conversation? You’re not the only one who’s ...

Why operational maturity, not ambition, determines success in fintech’s retail pivot. Many B2B companies are drawn to the ...

Companies in B2B are creating large amounts of content. But not everyone is creating thought leadership. As more companies invest in thought leadership programs, many teams are asking a deceptively ...

O n this episode of Marketing Vanguard, Sumit Virmani, global CMO of Infosys, joins host Jenny Rooney to explore the evolving ...

With a bias towards last-click low funnel channels, brands can get stuck in limbo, never truly able to prove the ...

Over the past year or so, the conversation around the importance of being a commercial marketer has gained serious momentum, and for good reason. As budgets tighten, buyer expectations rise, and ...

For B2B marketers, it can feel as if all anyone is talking about these days is AI. It's all over LinkedIn, filling up our inboxes, and getting added to just about every tool in our martech stack. But, ...

If you were on LinkedIn just seven years ago, you might remember a pre-feed time, when people simply logged on to post career updates. That's hard to imagine now, considering how central the feed is ...

Google rolled out AI Mode in Search in May – and it’s already clear this isn’t just another update. Many experts predict AI Mode could soon replace traditional search as the default interface.