Navigating 2026: Key Predictions For B2B Leaders

Key insights for B2B marketing, sales, & product leaders in 2026: AI risks, content shifts, influencer budgets, and ...

Stop measuring B2B like it’s B2C: your BS-Free guide to what works

With a bias towards last-click low funnel channels, brands can get stuck in limbo, never truly able to prove the ...

Come fly with B2B: why the next attention advantage is up in the air

B2B marketers are constantly chasing attention – from boardrooms to LinkedIn feeds – but one channel is quietly gaining ...
Newswire

B2B Integration is the Backbone of a Digital-First, Resilient Supply Chain

WATERLOO, ON, Jan. 24, 2023 /CNW/ -- A new IDC White Paper, sponsored by OpenText ™ (NASDAQ: OTEX), (TSX: OTEX), unveils that one of the biggest gaps in supply chain efficiency is the adoption of ...
L'Echo

Une nouvelle génération de décideurs redéfinit les règles du marketing B2B

Les acheteurs B2B belges sont plus jeunes, plus digitaux et plus critiques que jamais. C’est ce qui ressort de la nouvelle ...
Yahoo Finance

The silent revolution: Why embedded finance is the next frontier of B2B operations

Embedded finance has firmly gone from a generic buzzword to a reality. And while it’s gained plenty of attention from a consumer application perspective – from buy now, pay later, to branded debit ...

The Power Of Storytelling In High-Tech B2B: How To Turn Complexity Into Connection

Here are five tips for marketing leaders who want to use storytelling to drive understanding, engagement and trust.
L'Echo

Rethinking B2B marketing in the age of A.I.

Les acheteurs B2B belges sont plus jeunes, plus digitaux et plus critiques que jamais. C’est ce qui ressort de la nouvelle Decision Makers Study menée par Profacts et présentée sur le campus WPP à Bru ...