Strategy development in Zimbabwe has become a ritual because it is driven by form rather than substance. People want a ...

The IT industry continues to experience significant disruption. For example, the Broadcom acquisition of VMware has created uncertainty around pricing, support and product roadmaps. Meanwhile, AI ...

A go-to-market (GTM) strategy is an action plan specifying how a company will reach target customers and achieve a competitive advantage. The essence of a GTM strategy is to provide… A go-to-market ...

Key areas may offer useful strategies for introducing innovative products to market. In the biopharmaceutical industry, a product launch is more than a milestone – it’s a moment of transformation for ...