I’ve discussed defining your target market a lot because it’s crucial not to overlook. Whether you’re creating content, posting on social media, or launching a new marketing campaign or offer, it’s ...

Niche marketing is a tactical approach that targets a specific and well-defined segment of the consumer market. By definition, a niche is a specialized segment of the market for a particular kind of ...

(October 2005) A lot of financial professionals say they serve a "niche." That’s fine, but when I ask them to define that niche, it becomes pretty clear they haven’t thought a lot about what niche ...

One of the ways that you can help your financial advisory business become more efficient is by finding a target client market. “[A niche] just makes your process in dealing with clients very ...

Following Tuesday’s announcement of the first 2017 Media Innovation Awards‘ shortlisted nominees, the shortlists for the Niche Marketing and Products & Services categories have now been revealed.

Marketers have long talked about niches. They’ve touted the benefits of narrowing your focus to specific groups, then pitching your services based on your unique experience and client offerings.

When someone asks us a question about niche marketing, one of our first thoughts is LinkedIn. Whether they’re targeting a certain company, an industry, a profession or demographic, LinkedIn is a great ...

The explosion of the gluten-free industry in recent years has given rise to hundreds of new products and now what purports to be the niche’s first specialty marketing firm — Toronto-based The ...