The concept of a unified customer experience has excited and worried retailers for some time now. Following a consumer’s purchasing journey across multiple channels yields invaluable information about ...

New technology-based “channels” are giving firms the opportunity to more deeply interact with customers. However, adding new channels to a traditional business can trigger marketing misalignments, ...

Amid the increasing complexity of the customer journey, the soaring number of cross-channel touch points and dwindling customer attention spans, it's vital for organisations to master customer ...

The cash wrap is rapidly becoming an antiquated place for transactions. In the past, customers and retailers have experienced a single-channel touch point via the brick-and-mortar store. Today, this ...

DUBAI, UAE - March 17, 2014 -- Avaya today announced new and enhanced Customer Experience Management solutions to help businesses eliminate the fragmented, high-effort service that jeopardizes ...

Omni-channel marketing is a strategy implemented across all retail channels to help businesses provide a seamless experience for consumers both in-store and online. Learn how to ensure a meaningful ...