Compelling websites turn visitors into customers, but what's their secret? Visual storytelling. In my experience, however, many businesses and organizations underestimate the power of visual ...

While potential customers may eventually want to know about the ins and outs of a new product or service, focusing too much on specific features is not necessarily the best storytelling practice when ...

Brands are always looking for new ways to impact and connect with their audiences. One strategy that has stood the test of time is storytelling. Crafting a genuine brand story rooted in purpose and ...

David Kativu, creative director at Hot Neon Learning, speaks to the crowd at YYC DataCon. – Photo by Paulina Ochoa, Digital Journal David Kativu, creative director at Hot Neon Learning, speaks to the ...

“We tell ourselves stories in order to live,” wrote the iconic journalist-essayist Joan Didion, and her statement is no exaggeration. Sharing stories is an integral component of the human experience, ...