It’s that time of year again. The John Lewis Christmas ad has dropped – a little earlier than usual – and with it, the annual debate over whether the retailer has rekindled its emotional magic or lost ...

John Lewis’ new Xmas ad campaign is the most emotionally-engaging festive campaign from the retailer in almost a decade, according to new data from DAIVID. Released this week, the latest addition to ...

Christmas adverts usually leave me with a wide array of emotions; this year’s offering from John Lewis however has warmed my heart. It is about connection and unspoken emotions, centred on a ...