UPDATE – The CW issued the following statement on the matter: “We appreciate that our affiliates are still learning the power of our new programming and the implications that has for serving our ...

Xfinity is closing its 11-year run as the title sponsor of the NASCAR Xfinity Series in a way that fans will definitely appreciate: a commercial-free championship race. The CW Network will broadcast ...

PHILADELPHIA—Comcast has expanded NOW TV Latino, its Spanish-language live TV and streaming offering, adding five more channels from Univision, ViX Premium with Ads and over 100 more streaming ...

Bayer is working with custom algorithm firm Chalice AI and data partner Snowflake to create audiences for targeting ads.

A guide for brand leaders on evaluating movie marketing tie-ins, securing creative access, avoiding fatigue and aligning partnerships to business impact.

The upshot is that it’s now a lot easier to decide whether cable TV is still worth it, or to determine whether your current cable TV plan is overpriced. Let’s walk through Comcast’s and Spectrum’s ...