Z-Man Fishing Products, a family-owned company that quietly grew from a lure parts supplier into an industry innovator, is marking its 30th anniversary this week, solidifying its influence in both ...

From a story on TheFishingWire.com: What began in 1995 as a small operation crafting silicone skirts has grown into one of the most influential independent forces in the fishing tackle world. Founded ...

Chatterbaits are some of the most effective lures for catching bass and other predatory fish. The standard chatterbait, also known as a vibrating or bladed jig, consists of a blade hinged onto the ...