Morning Joe hosts claim they love it. Everyone else says it sounds like a multiple-sclerosis charity with MS Paint branding.

In addition to MS NOW, USA Network and Golf Channel will merge into a new USA Sports brand and CNBC will change its logo but ...

Part of its split from Comcast, MSNBC will be renamed to My Source News Opinion World (MS NOW) and will acquire a new logo as ...

And the new MS moniker could also cause some confusion with an emerging digital product tied to NBC News. NBC News Now is an ...

According to NBC News, CNBC will keep its name, which stands for Consumer News and Business Channel, but will also receive a new logo. Comcast will reportedly retain other NBCUniversal networks, ...

MSNBC announced on Monday that it would change its name to MS Now later this year. The name stands for My Source News Opinion ...

MSNBC is rebranding and changing its name amid its exit from NBCUniversal. In a company-wide memo on Aug. 18, Versant CEO ...

Now, MSNBC is MS NOW. As MSNBC leaves NBCUniversal for Versant (formerly, SpinCo.), the cable news channel is rebranding to ...

MSNBC is reportedly set to change its name to "My Source News Opinion World," The Wall Street Journal reported on Monday as ...

MSNBC will undergo its biggest identity shift in decades, as the cable TV network splits from NBC News. The channel will be ...

MSNBC's new name, "MS NOW," was mocked on social media on Monday, and the branding change was compared to several failed computer software products.

The rebranding — which stands for My Source for News, Opinion, and the World — comes as Comcast spins off several of its ...