Cracker Barrel's push to modernize has sparked fierce criticism, as the restaurant chain is the latest brand to be labeled "woke" by conservativesThe Tennessee-based company, known for its rustic country stores and Southern meals,

Cracker Barrel's rebranding and restaurant makeover spark social media criticism as loyal customers reject the chain's move away from its traditional identity

The new logo for the restaurant chain has been blasted by Trump’s MAGA base claiming the design is ‘woke’ and ‘boring’

The chain debuted a new logo for the first time in 48 years earlier this week, sparking outrage amongst customers and wiping millions off the company stock after its price tanked,.

Starbuck argues that Cracker Barrel's logo change is emblematic of the company's years-long shift to the left. (Credit: @RobbyStarbuck/X)

Targets of this ire have included museums and colleges that are seen as supposed bastions of “woke” culture, but also brands. The latest business to inspire a right wing meltdown is the restaurant chain Cracker Barrel — and no one freaked out harder than Republican Florida congressman and gubernatorial candidate Byron Donalds.

Americans are comparing Cracker Barrel's controversial revamp to Dylan Mulvaney's disastrous Bud Light campaign.