Google on Wednesday announced its new lineup of Pixel phones and other gear at an event hosted by Jimmy Fallon.

Instead, it went for buzz with paid celeb appearances, including event host Jimmy Fallon and others like Stephen Curry, podcaster Alex Cooper, the Jonas Brothers, and more. The result was a watered-down, cringey, and at times almost QVC-like sales event, which Reddit users immediately dubbed “unwatchable.”

Glimpses of the Google Pixel 10 series of mobile phones launched at the Made by Google event in Brooklyn, New York, August 20, 2025.

Jimmy Fallon has appeared in a YouTube Short confirming he'll be hosting the Pixel 10 launch where Google will announce "secret" products.

Follow along with the Gizmodo crew as we cover all the Pixel 10, Pixel 10 Pro Fold, Pixel Watch 4, and Pixel Buds announcements.

The event will be hosted in New York by Jimmy Fallon and feature guests including McLaren F1 driver Lando Norris (Google Chrome sponsors the team) and the Jonas Brothers. Google will also be providing streams in German, Spanish, and you can also get American Sign Language (ASL).

Celebrities help demonstrate real-world applications of Google’s AI integrations into the latest line-up of Pixel handsets.

Google on Wednesday unveiled new Pixel 10 smartphones that promise more artificial intelligence capabilities, as it seeks to elbow out competition in the emerging AI-assistant market.AI was also used to add 100x telephoto lens capability to Pixel smartphone camera.

Jimmy Fallon is a nerd. That's the only explanation possible after I witnessed The Tonight Show star and SNL alum describe, unprompted, what the "6" and "8" in IP68 signify.It was about mid-point through the hour-plus long Made By Google presentation in Steiner Studios in Brooklyn on Wednesday (Aug 20) when Fallon explained that 6 stands for dust and 8 stands for water in reference to the Google Pixel 10 Pro Fold's first-of-its-kind IP68 rating.

Alphabet’s Google introduced on Wednesday (August 20) a new lineup of Pixel smartphones and gadgets, intensifying its efforts to embed artificial intelligence across a wide ecosystem of products, and it had a well known name to help sell the new products. Julian Satterthwaite reports.