The electronics chain’s new platform expands assortment, but the real goal is to unlock more ad inventory and brand partnerships.

Best Buy is launching a new digital marketplace, moving away from its long-standing, narrow tech-focused approach. The new store ...

The retailer is adding and expanding categories via third-party sellers, from seasonal decor to musical instruments, and will ...

Best Buy’s digital marketplace means more options than ever – and new risks. Here’s how to shop smarter when buying from ...

This is the electronic giant's second attempt at running a digital retail space in the U.S. that's open to third-party ...

People will soon be able to buy Fanatics sportswear and Martha Stewart cookware, along with all kinds of electronics, on the ...

Best Buy officially launches its online marketplace, more than doubling product offerings Customers gain access to hundreds ...

With the platform’s launch, Best Buy joins other retailers that have jumped on the trend of introducing or expanding third-party marketplaces.

Best Buy is just the latest company to adopt the marketplace-as-a-service strategy. Amazon has a third-party marketplace, as ...

Best Buy Marketplace more than doubles the electronics retailer's online inventory, with new categories including musical ...

Launching Marketplace is a big part of that. By opening our platform to third-party sellers, we can offer a much ...