Learn how accounting measurement quantifies economic activities, enabling better business analysis and comparison through ...

Brands must establish a practice of measurement for all AI endeavors—with a clear picture of success and a transparent way to ...

Real-time measurement is key when proving how marketing is actually driving results for stakeholders and patients.

Experts say the next phase of retail media will be defined by how intelligently it is deployed, less about chasing scale and ...

If you've ever found yourself wanting to measure something but don't have a ruler or tape measure on hand, measuring apps on your phone can come to the rescue. They range from the fairly simple to ...

As television viewing continues to spread across broadcast, streaming and connected TV environments, audience measurement is ...

As privacy rules reshape ad tech, TV measurement is getting harder. Tatari’s Benjamin Heaton explains what’s broken and how ...

A standard reference thermoelectric module (SRTEM) for objectively measuring thermoelectric module performance has been ...

The Kidney Disease Symptom Score (KDSS) has temporal stability for patients with non-dialysis-dependent chronic kidney ...

An overlooked measurement is linked to early heart changes and increased heart disease risk, even in people without heart problems.

New multi-year deal integrates Roku’s data to fuel Nielsen’s measurement suite. Roku gains access to Nielsen’s streaming ratings, showing The Roku Channel is the #2 streamin ...