The cable news channel is getting a new name and dropping NBC's peacock logo as part of a spinoff from NBC Universal.

MSNBC television anchor Rachel Maddow, host of the Rachel Maddow Show, moderates the "Perspectives on National Security" panel on Oct. 16, 2017, in Cambridge, Mass. Steven Senne / AP Television’s MSNBC news network is changing its name to My Source News Opinion World,

The new name and logo, of course, is part of a larger restructuring plan by parent company Comcast to split off a large portion of its cable assets – which includes MSNBC, CNBC and other networks – from NBCUniversal, which will keep the NBC broadcast network and other media properties.

Morning Joe stars Mika Brzezinski and Joe Scarborough have been conspicuously absent from the anchor desk numerous times this summer, fueling speculation of a shrewd power move.

Cable news channel MSNBC will rebrand as My Source News Opinion World, or MS NOW, ahead of the planned spinoff of the bulk of parent Comcast's NBCUniversal cable networks later this year, the Wall Street Journal reported on Monday.

Part of its split from Comcast, MSNBC will be renamed to My Source News Opinion World (MS NOW) and will acquire a new logo as a result of this historic change of ownership

MSNBC's "Morning Joe" reacted to the networks upcoming name change, "My Source News Opinion World," or MS NOW, on Monday.