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Netflix said it had sold out all commercial inventory tied to its second streaming of NFL games on Christmas, the latest signal yet that sports events are driving the video-advertising market as Madison Avenue hunts for large audiences watching the same content in the same moment.
More than four months before Christmas, Netflix has already sold all its available commercial time for the two NFL games it will show on December 25.
Netflix said it has closed its U.S. upfront, doubling the prior year's level of commitments by ad buyers and again selling out its two Christmas Day NFL games.
Jesse Collins Entertainment has tapped Seth Dudowsky to head sports & live content. Dudowsky joins JCE from the NFL, where he was head of music.
Two of the NFL's biggest names at quarterback, the Bills' Josh Allen and Bears' Caleb Willliams, linked up after their joint practice.